UrbanStyle GNB
2026The constraint
A Lagos streetwear label selling in naira wanted a storefront with an editorial feel, not a template, and needed it live before the next drop. There was a design in hand and a date, and no team to hand it to.
Scope delivered
- A full custom theme treatment on Shopify
- An editorial homepage hero and a hot-now drop rail
- Collection tiles, a lookbook carousel, and a seasonal visual index
- Product pages with variant selection and naira pricing
- Cart, checkout, inventory, and customer accounts
- WhatsApp and Instagram wired in for direct contact
- Stack
- ShopifyLiquidJavaScriptWhatsApp Business
- Time to delivery
- 1 week from kickoff to launch
Outcome
Live and trading since 2026, with the full catalogue, naira pricing, cart, and checkout running on one build. No conversion data was tracked on it.
Agency use case
A design agency taking on a fashion, streetwear, or lifestyle client that wants a store with a strong look. One week is short enough to put a launch date in the proposal and keep it.